“West Cary Group does a lot of work with regional entities like PlanRVA, so that is how we started talking with them about a citywide branding and engagement concept. “Some months later, we were working to build out our planning around strategic communications and build stronger communications and connections with both our residents and those outside the city,” Saunders said. Chief Administrative Officer Lincoln Saunders said conversations with West Cary founder Moses Foster started in 2020, amid the protests that followed the murder of George Floyd and preceded the eventual removal of the Confederate monuments that for decades dotted Monument Avenue. The city worked with local ad agency West Cary Group to develop the campaign. The video set the tone for the goal of the campaign, which is to show Richmond in a new light and give it a new identity after decades identified primarily as the capital of the Confederacy. “Richmond has been at the center of history - the good, the bad and the ugly. We build each site custom to each credit union based on what's important to your members and your brand.“This is a new Richmond that I think can be embraced by all people, all walks of life,” he added. You will be able to take the money you are currently spending on web hosting and servicing and put it right back into doing great work for your members. It's beautifully designed to be simple and easy on the user. You won't need a degree in Computer Engineering. Plus, each admin tool is built uniquely for the credit union. Change every photo, promotion, rate, and page. You'll be able to update just about anything. This is why we built phormula - an easy to use, affordable, ridiculously flexible content management system that makes it super simple for credit unions to update content, and make the most of the web experience for members. We do it through highly creative and focused ideas, tested strategies, and understanding and honoring people.Īs former Credit Union Marketers, we have first-hand experience with the best and worst in web content management systems - from clunky, inflexible admin tools to mammoth fees for hosting and service to contracts that handcuff credit unions to vendors for years. We simply happen to be good at what we were called to do - helping credit unions stand taller by creating chemistry with consumers. To be completely honest, we even dislike wearing suits and sitting in meetings. For this reason, we left the comfort and safety of our former credit unions and set out on a journey to help others shine. It's a strange love affair, but we adore the art and challenge of credit union marketing. We understand the battle with lending, the arm wrestling match with compliance, the joy of birthing new ideas - and we get amped by all of it. We feel the pressure when it comes to growing loans, gaining members, sitting in ALCO meetings (yawn), and becoming the designated front-line cheerleaders. We help others discover this potential.Īs former credit union marketers, we get it. We all want to make earning a paycheck into something grander than ourselves. It's an honor to help them discover this about themselves.Įveryone is called to do something. We believe our clients are so much greater than they know. It's fun to do the impossible - Walt Disney why we do it We believe that honoring your members, keying into the right emotion and making it all unique is what creates results. Often birthing a mutual baby inspires even the staunchest critic. We believe collaboration is the only way to get the best result. In fact, our favorite work has been when the odds were stacked against us. Bring us your scariest nightmare, and we can help you solve it. Afterall, there is no greater joy than see people you care about succeed. We put our all into making our clients successful. Then, we make it our mission to help those big dreams come true. We find ways to make your brand more memorable, more relevant and unique to make your communication most effective. WE DISCOVER what's truly important to the people you serve. Lists are great, but here's what we think is important: We help our clients with brand strategy, product launches, campaign development, website design, guerilla marketing, viral videos, infographics, and all kinds of other cool things. If you are reading this, you're probably wondering what we can offer your credit union or maybe you are family (Hi Mom!). We discover potential, build bridges, develop solutions, and most importantly create chemistry with consumers.
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